Brand placement
80,00 € – 200,00 €
Promote your brand to a highly targeted and engaged audience of over 3362 parents in Lisbon and surroundings through our weekly family newsletter, which boasts an impressive 60% open rate. Whether you’re offering products, services, or events for families and children, this is your chance to connect with a community that values family-friendly offerings.
Description
Promote your brand to over 3362 local families through our highly targeted weekly family newsletter, which boasts an impressive 60% open rate. This is your chance to reach an engaged community of parents in Lisbon and surrounding areas who are eager for recommendations on family-friendly products, services, and events. With such a high engagement rate, your brand is sure to stand out and connect with the audience that matters most. Take advantage of this unique opportunity to showcase your brand and grow your business within a trusted, family-oriented network!
Why promote with Lisboa Events?
- Targeted Audience: Our subscribers are predominantly mothers in Lisbon and surrounding area, looking for new activities, products or services for their children.
- High Engagement: Our newsletter boasts an impressive 60% open rate and stays in inboxes, getting reopened multiple times during the week.
- Consistent Visibility: Your brand will be showcased alongside high-quality family-friendly activities and events, ensuring it captures the attention of a community that cares!
- Comprehensive Details: Subscribers receive a well-structured overview of your brand, highlighting all key details: category, brand name, description, product offerings, location, pricing, and any special promotions or features that make your brand stand out.
How it works
- Select your options
- Newsletter Only: Promote your brand exclusively in our newsletter. Includes a feature of your choice in our Camps (Thursday) or Events (Sunday) newsletter. Standard placement or at the very top of the newsletter. Complimentary: your brand’s logo (with a backlink to your website) will appear on both the English and Portuguese homepages of our website, in the “Clients/Partners” section.
- Newsletter + Social Networks: Boost your reach further by also showcasing your brand in a bi-weekly Instagram Story, shared with our 3,700+ followers.
- Sunday Events Newsletter: 60% open rate. Read by parents of children aged 0 to 12. Long format: 80+ featured events.
- Thursday Camps Newsletter: 60% open rate. Read by parents of children aged 3 to 12. Short format: 5-6 featured camps.
- Standard placement: In the Events Newsletter, your brand advertisement will be placed within the flow, between the “Ongoing Events” and the “Upcoming Events” sections. In the Camps Newsletter, your brand advertisement will be placed in the middle of the newsletter, between two camps.
- Primary placement: Your brand advertisement will be placed at the very top of the newsletter. It will be the first information that parents in our community see when opening the newsletter. The best way to ensure maximum visibility!
- Date: Choose your publication date from the available options. Ads must be submitted at least 5 days before the chosen publication date.
- Fill in the required details:
- Image (Visual) to help your brand/product/service stand out (accepted formats: .jpg, .jpeg, .png and .gif)
- Logo (will also appear on our website in the “Clients/Partners” section
- Heading (catchphrase to grab attention)
- Description (in English, Portuguese or French, maximum 1000 characters, including spaces)
- URL link
- Submit your ad details and complete the purchase
- We will email you a preview of your ad for approval
Ad placements appear in the newsletter with a small “Sponsored” mention in the upper right corner.
Lisboa Events reserves the right to refuse the publication of any content that does not comply with its graphic or ethical guidelines. In such cases, the full amount paid will be refunded.
Perfect for all types of brands
No matter if you offer family-oriented products, services, or events, Lisboa Events guarantees your promotion will reach an audience that genuinely values it.
Additional details
| Feature | Details |
|---|---|
| Target Audience | Parents of children aged 0 to 12, in the Lisbon area |
| Newsletter Open Rate | 60% |
| Promotion Type | Inclusion of your choice in our Sunday Events Newsletter featuring family-friendly activities and destinations or in our Thursday Camps Newsletter highlighting the best holiday camps |
| Required Information | Image, logo, heading, description (maximum 1000 characters, including spaces), URL link |
| Languages Accepted | Portuguese, English or French |
| Placement | Events Newsletter: within the flow, between the “Ongoing Events” and the “Upcoming Events” sections Camps Newsletter: in the middle of the newsletter Option Primary placement: at the very top of the newsletter |
| Audience Size | 3362+ newsletter subscribers, with active engagement |
| Lead Time | Ads must be submitted at least 5 days before the chosen publication date |
João C. –
We decided to promote our brand in the Lisboa Events newsletter, and we couldn’t be more pleased with the results! From the first campaign, we saw a significant increase in our brand’s visibility among our target audience. The newsletter is incredibly well-structured, and having our ad placed between the events ensured that it was noticed without being intrusive. The feedback from our customers was overwhelmingly positive, and several parents reached out to us after seeing our ad. We highly recommend Lisboa Events to any business looking to connect with a community of attentive and interested parents. It was a highly profitable investment, and we’ll definitely be back for future campaigns!”